Fashionista
Shopping for luxury goods has never been easier. Fashionista aims to prevent luxury goods from getting overvalued and to promote other brands that make good quality products at a reasonable price.
The Fashionista app lets people understand the cost of luxury goods. It also saves money for people who value functionality, durability, and high-quality products more than brand names.
MY ROLE
User Research, UI design, Wireframing, Prototyping, Testing
PROJECT CONTEXT
Solo Project
Duration: Feb-May 2022 (3 months)
Features
Stay updated to receive discounts on subscribed brands. Stay aware of brands, and utilize discount coupons to purchase.
1.
Have a deep talk with a brand person. Help you find the most suitable luxury goods for you. Solve your confusion about luxury goods prices.
2.
Save time and find the best deal. No more jumping to different platforms in order to compare product prices.
3.
Problem Statement
How might we create an app that helps users spend less money and time and find information about product manufacturing processes in the fashion industry?
How Fashionista works
Find the best luxury goods deal
Have a talk with a brand person
Help the user find the highest quality for their given price
Promote new-generation designer’s product
Research Findings - Google Forms
I conducted 4 user interviews with the potential users, including different job positions like designer, teacher, and auditor who like to purchase luxury goods. I also created a survey for the potential users, with 40 participants.
93%
Persona Development
Through my research, I created two primary personas for the potential users, one of them is a fashion blogger and the other is a fashion brand public relations. I mapped out the characteristics I found by user survey and user interview participants.
Pain Points
Most luxury goods are expensive that
customers can not afford them.Frustrating to choose from the right
and suitable brands.They can’t comprehend the
transparent background of the luxury
goods.
Takeaways from user survey and interviews
Gain Points
They hope to get high-quality products
within reasonable prices.Frustrating to choose from the right
and suitable brands.Understanding the whole manufacturing process.
They hope their expenses of luxury
pieces are worth it, such as design,
quality, brand, and materials.
Flow Charts
01 Subscribe to Fashionista to receive discounts for different brands
Task Flows
Subscribe to Fashionista
Become a brand VIP
Click on the bell icon
Turn on notifications
02 Booking an appointment with a manufacturer to understand the price in the fashion industry
Log in
Click chat icon
Fill out the question
Book an appointment
Communicate with a manufacturer meeting
03 Spend less time comparing product prices
Log in
Click search icon
Search for the product
Use filter to select the category
Search results
Compare prices for the same bag
User Test
Paper Prototyping
Usability Issues
Some users do not know the specific product name, which causes a search problem. Therefore, they prefer an image search function.
The section of popular searches was confusing users who did not know what they could click on different categories because of too many texts putting together.
The position of the search icon was not convenient for users who often use the app with one hand.
User Test
Adjustment & Iterations
Final Screens
Style Guide
What I Learned
I learned not all the participants are related to this project theme, so in the future, I would like to interview more related users who are luxury brand staff and some of my networks who usually shop at this kind of store.
I want to build my knowledge of material and machinery because I can educate users to understand the lack of transparency in the fashion industry.
Further Development
Explore more about after-sales service, so that Fashionista can understand the user's post-purchase opinion from their feedback.
Create another task flow, such as tracking shopping cart items. This would help users notice when their shopping lists are going down or up in price.
Try to interview some manufacturers and merchandisers to see how open they are to share what happens in the manufacturing process to customers.
