About Ball Park
Have you ever felt overwhelmed trying to organize a trip by yourself?
Spending hours, if not days, researching destinations, comparing prices, and coordinating itineraries can turn the excitement of travel into a daunting task. But fret not, because I've been there too.
That's why I'm on a mission to simplify the travel planning process for people just like you.
Research Phase
Target Audience
They like to hangout, celebrate holidays, and plan the next trip with their friends and family.
They like to explore the world and travel several times a year.
They thoroughly love to go to a variety of restaurants to try diverse cuisines.
They are keen on exploring different hiking spots to see beautiful views.
Assumption
Findings
Insights
Q1.
• Age 22-35
• Love travel
• Like to explore different activities
• Work and live in the State
• Looking for better travel experience
Q. What type of travel style do they prefer, such as luxury or budget?
Q. What kind of accommodation do they prefer?
Q. What is important for them to know when planning a trip?
Q. What types of websites and tools should they use before, during, and post traveling?
Q. Do they like to travel alone or with their travel buddies or with a travel agency?
Q. What obstacles did they encounter while traveling?
Q. Did they spend a lot of time to plan their travel schedules ahead?
Q. How do they discover local places when they don’t see them on the travel websites?
Q. What kind of assistance do they need to solve their travel issues?
Q. Do they need a budget planner to plan the travel expenses in the most efficient way?
Q. Do they check the activity notification before they do the activity? (like must-have items when doing the activity)
Travel preferences and behaviors
What Do People Say?
Key Interview Questions
the
synthesis
How often do you travel every year?
Insight: Most people travel around 1-4 times every year.
Survey Responses
02
What type of travel style do you prefer, such as luxury or budget?
Insight: People prefer traveling with a mix of budget and luxury styles.
Insights
Q2.
When traveling local, do you prefer to drive or take public transportation?
Tiffany the Traveler
Insight: People are likely to use car rental service when they are on a trip.
Q3.
The Findings
Think & Feel
• Safe and comfortable hotels with reasonable prices
• Care about the travel experience more than the budget itself
• Enjoy traveling with friends to share the experience
• Respect and appreciate different cultures
See
• Some of them have maps, and architecture photos as they want to remember the geographic features and the building structures and cultures
• Check travel blogs and food recommendations from Google and social media like Instagram
• Compare through multiple websites and apps to find the best deals
• Use Google Translate to solve language barrier problem
Worries & Pain
• Need to know safe procedures in developing countries
• Culture taboos are important to them as they don’t want to be impolite people or in danger themselves
• Who to contact when they have an emergency situation
• Scammed by the locals
• Missed public transportation because the information was inaccurate and unclear
How would Tiffany benefit from this solution?
• Tiffany would be able to discover more local places and secret spots
• Make transportation systems easier to navigate in unfamiliar cities and book tickets before Tiffany takes the transportation
• Create an advanced hotel comparison based on Tiffany's preferences
• Have a one-stop app to organize all Tiffany travel docs and needs. Like suggestions in that location, history, and events all in one place
• Provide an optimal budget plan to improve their travel experience
• Find travel partners who share the same interests and plan the trip for Tiffany
• Provide Tiffany Michelin star restaurants vs. local ones
• An app to notify Tiffany of the area’s safety, environmental conditions, cultural taboos, etc.
Problem Statement
Solution Statement
“Tiffany is trying to plan a trip with budget in mind, but she can’t because she always needs to switch between different websites and apps to compare prices and find the best deal. If only she had a way to find flight tickets, hotels, food, spots, and activities all on one website.”
“Ball Park is an all-in-one website that helps travelers easily plan their itinerary in the least amount of time and find the best deal for them, whether they want budget, mid-range, or luxury options. Travelers can use the website to get travel inspiration from the Surprise Me page. In addition, they can use the site to check visa status, vaccination requirements, and country safety, such as air quality, road conditions, and insect problems before they depart.”
Tiffany is having a problem with spending too much time planning itineraries.
Concept 2: Saved Trips
After users add their plans to the Saved Trips page, they can come back to check them later.
Feedback from users:
Users would like to see more details about their plans. Added a “More details” button to help users see detailed information.
Insights based on users’ feedback:
The “More details” feature contributes to a more personalized, informative, and engaging experience, ultimately improving the platform's utility for users who want to manage and review their plans.
Concept 1: Home page for Nature & Parks
After users choose the Nature & Parks page, users can see more details about different popular natural destinations.
Feedback from users:
Users had issues with the navigation bar for different regions as the top of the page and found it much easier to switch between several regions.
Insights based on users’ feedback:
Placing the navigation bar for different regions at the top of the Nature & Parks page enhances user satisfaction and encourages users to explore various natural destinations effortlessly.
Hi-Fi Workflows
Home page
Incorporating the shape of an airplane window as a card element on the page can enhance the user experience and evoke a sense of anticipation and excitement for upcoming trips.
01
Finding Hotels
Clicking the add icon, users will see the hotel fee adding to the total plan fees at the top, so that they have a sense of how much their plans will cost.
02
Target Audience
Target Audience
Button
Insight: Users don't want to put in the effort to find out the individual Covid vaccination requirements for different countries.
Observation: Users think adding vaccination information on the Saved Trips page would be better because different countries have different requirements for Covid vaccinations.
User’s quote: “It would be more complete if I could also see the vaccination requirements.”
01
Price Range
Insight: Travelers prioritize experiences over costs, underlining the need for platforms to focus on providing inspirational trip ideas and customizable, value-driven experiences to meet their expectations.
Observation: Because there are many options to choose from, it’s difficult to give them an accurate price range. Also, users are more interested in trip ideas than the cost.
User’s quote: “Travelers believe that the experience is more important than the price.”
The
DesignSystem
Final Prototype
02
Takeaways
What did you learn from travelers?
Travelers seek efficient planning and great deals on flights, hotels, and activities.
Valuing travel, they invest in creating memories with loved ones.
They urge travel websites to include vaccination information for user-friendliness.
Transparency matters; they want to see costs upfront to manage expenses.
The "Saved Trips" page is important, offering a place to review planned trips later.
What would you do in the future?
I would like to integrate one-click booking for travelers, so that they don’t need to go to multiple places to make reservations.
I would spend additional time in user testing to identify features that would enhance convenience for travelers.
Thank
You!
Q. What type of travel style do they prefer, such as luxury or budget?
Q. What kind of accommodation do they prefer?
Q. What is important for them to know when planning a trip?
Q. What types of websites and tools should they use before, during, and post traveling?
Q. Do they like to travel alone or with their travel buddies or with a travel agency?
Travel preferences and behaviors
Q. What obstacles did they encounter while traveling?
Q. Did they spend a lot of time to plan their travel schedules ahead?
Q. How do they discover local places when they don’t see them on the travel websites?
Travel problems/pains
Q. What kind of assist do they need to solve their travel issues?
Q. Do they need a budget planner to plan the travel expense in the most efficient way?
Q. Do they check the activity notification before they do the activity? (like must-have items when doing the activity)
Travel problems/pains
Travel needs/goals
Travel needs/goals
Findings
Tiffany found and used Ball Park to plan flights, hotels, food, car rentals, and to get inspiration for trips.
Tiffany is ready to explore her next exciting trip.
After planning everything, she can go to the “Saved Trips” page to check plan details including safety, expenses, visa situations, and more.